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Our Product Range
Branding and Product Identification : both fascinating subjects which are often directly related towards each other. What does the brand stand for, what should be associated with the brandname, where should it appear and where better not. It is more than just creating an image, it is a statement to the market and the measurement of choice.
Labels in a lot of variations are an important tool to make your brand visable on the market and to connect product and brand. While materials and sometimes technical details may be the same in different products of different companies, the brand is unique. So it is a good idea to spend some thoughts not only on the product but also on the visability of the brand on the product.
Besides Brand-Identification an important function of labels may be the carriage of information as well as tracking to increase transparancy during the production process or the logistic chain. Information may be a wahsing instruction, material composition, an adress or sometimes a complex description. Tracking can be practised with barcodes, consecutive numbers, RFID chips and others.
Another fascinating field is adhesive coating. In its origin, the coating was intended to help the shoe-labels become easier to handle but later a wide range of applications are found mainly in the automoblile industry and furniture manufactoring. Components as sensors or fixing materials can easily be equiped with a glue so that the handling process becomes fast and effective.
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